In the Pink selects Opterus for communications and store execution management

Toronto -- Opterus, a provider of web-based task management and store communications, announced that In the Pink Stores has chosen Opterus Store Ops-Center for improved communications and store execution management.



With most of their stores located at remote resort communities in New England, In the Pink’s unique business model incorporates a short-selling season with extremely high peak weeks, and some are only open part of the year.



“Our resort stores are largely staffed with seasonal employees and the Opterus store communications platform is well suited to help us support them said Gordon Russell, CEO, In the Pink Stores, which is the nation's largest Lilly Pulitzer Signature Store retailer. “We also plan on integrating Store Ops-Center with some of our other solutions, such as our POS/Inventory Control System, to take advantage of Opterus’ extensive web services.”



Store Ops-Center is an on-demand, web-based retail portal designed to communicate corporate policy, day-to-day objectives, tasks and handle issues between corporate office and store locations. It enables retailers to rapidly and accurately transfer information to the stores completely and more effectively helps them to make more informed strategic enterprise-wide decisions. Retailers can easily deploy the Software as a Service (SaaS) Opterus solution with minimal IT impact, while providing improved store operations efficiency immediately upon deployment.