Phones 4u selects Oracle Retail solutions

Redwood Shores, Calif. U.K.-based mobile phone retailer Phones 4u has selected Oracle Retail stores applications to drive store performance and support its growing business across the United Kingdom and Northern Ireland.

Phones 4u, part of the 4u Group, operates a network of more than 450 stores and a Web site.

“As we grow, we require systems that will help us to develop a more intimate understanding of our customers within each store,” said Steve Johnson, IT strategy and architecture director, 4u Group. “We expect the insight embedded within the Oracle Retail applications will provide greater visibility and intelligence to drive the decision-making process and enhance our performance.”

Phones 4u plans to use the Oracle Retail applications to help manage critical store operations, access accurate data in real-time and drive reporting capabilities to enhance communication between stores and the head office.