Phillips-Van Heusen expands distribution with Ram Pacific licensing deal
NEW YORK — Phillips-Van Heusen announced that it has entered into a licensing agreement with Ram Pacific under which Ram Pacific will market and distribute apparel and accessories under PVH’s IZOD brand in Singapore, Indonesia, and Malaysia. The initial term of the license agreement runs through December 2015 and provides for a renewal at PVH’s option.
The new IZOD line will include men’s, boys’, women’s and girls’ apparel and accessories. The first IZOD shop-in-shop opened at the Takashimaya department store on Orchard Road in Singapore in April.
“We continue to look to grow our IZOD brand on a global level and see great opportunities in the Southeast Asia market,” said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. “Ram Pacific has extensive knowledge and experience in this region and we look forward to partnering with them to develop and grow the IZOD brand in an effective manner, while maintaining the brand heritage.”