PetSmart dives into seamless fulfillment

PetSmart is ensuring that it has the right back-end infrastructure to support front-end omnichannel commerce.



The 1,450-plus-store pet supplies chain has selected the Manhattan Associates Enterprise Order Management Solution (OMS) to provide enhanced seamless fulfillment capabilities in support of PetSmart.com and its additional e-commerce platforms, such as Pet360.com and PetFoodDirect.com. The selection of Manhattan’s OMS, which PetSmart plans to deploy in fall 2016, is part of a larger strategic initiative to significantly enhance itsomnichannel and digital capabilities.



The new solution intelligently sources product inventory detail across a retailer’s network of distribution centers, suppliers and stores, making product available to sell through any channel. It also provides a single view of inventory and customer transactions across the retail enterprise, enabling every channel to work together to create a seamless customer experience.



As a result of the implementation, PetSmart seeks to obtain a comprehensive, full-picture view of product inventory in e-commerce-dedicated warehouses, distribution centers and at the local store level. This allows PetSmart to get product packages to online shoppers when and how they want them. The retailer can also offer new seamless fulfillment features to customers, such as subscription and customized home delivery services.



“Our pet parents are passionate about the well-being of their pets and we want to be the trusted partner to pet parents everywhere by offering a range of ways to shop and engage with us how, when and where they wish – online, via phone, mobile and brick and mortar,” said Daphne Smith, senior VP, digital, PetSmart. “As we deliver on our omni-strategy, our product fulfillment capabilities are crucial, and Manhattan’s OMS is helping us with enhanced visibility of our product inventory so that we can deliver our product shipments most efficiently and effectively to our customers.”