Petco unleashes exec to focus on small formats

Petco EVP of merchandising Brad Weston has been given additional responsibilities to oversee the retailer’s small format concept branded as Unleashed.

Weston was named president of Unleashed by Petco to oversee strategy and operations of the fast growing 100 unit operation and will continue to lead the retailer’ merchandising organization. Weston joined Petco in 2011.

"Brad is a world-class retail executive who has consistently demonstrated both passion and effective leadership for our business, helping to improve the customer experience, drive product innovation, build talent and achieve results," said Petco CEO Jim Myers. "He's built a strong merchandising leadership team for Petco and we're confident in his ability to take on this additional responsibility to drive continued growth and differentiation for our Unleashed by Petco brand."

Unleashed by Petco is a smaller format neighborhood store designed to provide an environment for increased community interactions and extend Petco's involvement in local animal-welfare efforts and community events. The stores provide a tailored assortment of mostly dog and cat products focused on natural foods and "made in the USA" brands. Unleashed also offers a variety of services including dog training, vaccination clinics and pet parties, as well as grooming and self-service pet washing at select locations.

Introduced in 2009, the concept has grown to more than 100 locations across the country, including 38 units which opened last year.