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Personalization is key to Pier I Imports’ omnichannel strategy


Pier I Imports is getting personal in its online marketing efforts, delivering individualized content to customers that is based on their previous shopping activity.

The retailer has partnered with Certona, a provider of real-time omnichannel personalization, to deliver a “hyper-personalized omnichannel experience” to shoppers.

The partnership supports Pier 1 Imports’ development of its ‘1 Pier 1’ corporate initiative with the goal of ultimately creating one cohesive experience in its brick-and-mortar and digital channels.

By leveraging Certona’s platform, Pier 1 Imports delivers curated, personalized product recommendations to its customers via Web, mobile and email. The integration offers customers an interactive and engaging experience as they browse and shop online. Pier 1 Imports also uses Certona’s personalization solutions for its in-store tablets.

“As part of our ‘1 Pier 1’ initiative, we focused on providing a seamless shopping experience across all of our customer channels, including our retail stores, ” said Andrew Laudato, senior VP and CIO of Pier 1 Imports. “Certona is a key partner in our omnichannel approach for both our brick-and-mortar and online channels. We’re thrilled to see results stemming from the integration and look forward to continuing to build out our ‘1 Pier 1’ initiative with Certona as a valued partner.”

With the help of Certona, Pier 1 Imports plans to deliver a consistent shopping experience across all customer touch-points.

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