Penneys partners with green expert Seo

NEW YORK JCPenney is partnering with green lifestyle expert Danny Seo, who will help the retailer determine which of its private brands are eco-friendly.

Seo announced in his blog last week that he had been working with JCPenney as its Green Living Partner to assist the retailer in its designation of green products. Beginning in March, customers will find products marked as eco-friendly at JCPenney stores and at jcp.com.

Seo has come to be regarded as an expert on environmental living. He has written several books on how to live a green life without sacrificing style including Conscious Style Home.