Patagonia taps 7thonline to achieve seamless inventory across all channels

New York -- As part of a strategic move towards achieving seamless inventory management in an omnichannel retail environment, eco-friendly outdoor apparel retailer and wholesaler Patagonia has extended its partnership with 7thonline to support merchandise and assortment planning for its brick-and-mortar stores and e-commerce channel.



With 7thonline supporting all of its wholesale, retail and e-commerce channels, Patagonia is on track to move from a siloed, Excel-based environment to a single planning and forecasting platform. For the first time, Patagonia will gain complete visibility into global demand across all channels and geographic regions — a major bottleneck to delivering seamless inventory for many retailers.



The enhanced visibility, flexible planning capabilities, and powerful analytics will enable Patagonia better leverage its global brand appeal and translate that into winning assortments and greater inventory productivity across global markets.