Patagonia selects planning tool from 7thonline

New York -- Patagonia has selected 7thonline, a New York-based omni-channel merchandise and assortment management solution provider to help the retailer better match production supply with dynamic market demand to drive greater customer satisfaction and increased profitability.



Patagonia will leverage 7thonline's industry-specific platform with embedded BI and analytics to improve its ability to plan and forecast demand at style/color level, better collaborate with majors, efficiently aggregate demand at the enterprise level, track and analyze global inventory from a single source, and make timely data-driven decisions on total production buy.



Such overall inventory visibility coupled with instant reporting and attribute-based planning and analysis will give Patagonia a strategic advantage to become more proactive in analyzing, anticipating and meeting demand in a highly competitive marketplace, according to 7thonline.