Parigi acquires Hartstrings children's brand

NEW YORK—Parigi Enterprises LLC, a subsidiary of Parigi Group Ltd, a children’s branded apparel company, announced that it has purchased certain assets of the Hartstrings brand and name, in addition to assuming the leases of 23 retail outlet stores. The Little Maven by Tori Spelling clothing line was not among the assets acquired.

“For over 30 years, the Hartstrings brand and dedicated people behind it have carefully crafted timeless memories through their distinctive traditional product & have cultivated an impressive loyal consumer base through the generations”, says Marco Srour, president of Parigi Group, “It is with great pride that we preserve the Hartstrings brand legacy to celebrate the gift of children”.