Panda Express selects in-store background music provider

La Jolla, Calif. Panda Restaurant Group is deploying an in-store music and messaging solution from Trusonic, a provider of Internet-delivered music and messaging services for retail stores and restaurants.

To enhance its in-restaurant experience, Panda Express will draw on Trusonic's catalogue of directly licensed artists and major-label artists, which includes music selections from around the world and specifically with an Asian theme. Trusonic's third-generation energy-efficient media player enables Panda Express to customize and audit their music and messaging across each of their locations through a simple Web interface.

"The custom music programming capabilities and their extensive libraries of music is what really set Trusonic apart from other background music service providers," said Nader Garschi, executive director of concept innovations for Panda Express. "We're pleased to partner with Trusonic to help enhance the Panda brand in all of our locations."