PacSun names SVP marketing

ANAHEIM, Calif. Robert Cameron has been named SVP marketing for Pacific Sunwear of California.

In his new role, Cameron will be responsible for creating a differentiated customer experience and for developing strategies that will bring the company's nearly 900 PacSun stores and PacSun.com to life for consumers across all touch points. Cameron will be working closely with PacSun's heritage brands to further infuse the California lifestyle into the PacSun retail experience.

Prior to Pacific Sunwear, Cameron most recently served as VP Levi's Brand Marketing, where he was charged with modernizing the company's brand strategy and implementing new media strategies. Prior to Levi's, he was a founding partner and chief creative officer of Fantascope, a strategic branding agency that worked on many high profile projects, including New Line Cinema's "Lord of the Rings," M&Ms retail stores and several MTV online initiatives.