Other supermarkets to sell Safeway wellness lines

PLEASANTON, Calif. According to reports, Safeway's own brands O Organics and Eating Right will soon be available in other supermarkets.

In April, Safeway announced a new program to market its health and wellness brands accross retail channels in the United States. The Better Living Brands Alliance will promote the company's O Organics line and Eating Right line throughout U.S. stores as well as the food service channel and international markets.