Orvis goes mobile with Digby

Sunderland, Vt. The Orvis Co. said Tuesday it has teamed with Austin, Texas-based Digby to launch a mobile-optimized website designed to create a rich and unique shopping experience.

Through Digby’s Mobile Commerce Software Platform, Orvis’ mobile channel is an adjunct to its e-Commerce website, catalogs and stores. Orvis’ mobile channel now reaches all 60 retail locations in the United States and United Kingdom and 350 Orvis dealers worldwide.

“For more than 150 years, our name has stood for outdoor traditions, quality and customer satisfaction,” said Phil Young, VP e-commerce, Orvis. “Now we are enhancing that tradition by offering convenience to our customers who want to stay connected with us when mobile. This is a strategic path for us to deliver a world-class mobile offering to our customers.”

The new Orvis Mobile experience empowers customers with the ability to research and purchase items using mobile devices such as the iPhone, iPod Touch, BlackBerry and Android when they visit orvis.com.