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Orchard Brands goes global with Borderfree


Beverly, Mass. - Orchard Brands, a multichannel retailer of apparel and home products focused on consumers older than 50, has partnered with Borderfree for global e-commerce. Through its partnership with Borderfree, Orchard Brands’ 13 unique online storefronts are now available to international shoppers in more than 100 countries and territories worldwide.

Borderfree’s global e-commerce platform will enable international shoppers to have access to the same brands as their American counterparts, with local currency pricing and one checkout across all Orchard Brands sites.

“Introducing international shipping continues to position Orchard Brands as the global leader in serving the lifestyle needs of the internet’s fastest-growing group of shoppers, men and women ages 50 and over,” said Orchard Brands co-president Bill Bass. “We are excited to offer our endless options for active living to this growing market overseas, as well.”

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