Online element will ad to ads

Target may not have advertised during the Super Bowl earlier this month, but a lot of companies whose products it sells did, and something to keep in mind for next year is a higher degree of online integration. That’s a key takeaway from a recent assessment of online activity before, during and after the game that showed high levels of online usage.

According to the digital measurement firm comScore, two thirds of those who watched the Super Bowl went online at some point during game day and 41% actually used the Internet during the game. Other noteworthy highlights of the survey showed that 12% of people used the Internet to view Super Bowl ads and 8% went so far as to view ads from the prior year. Another 15% said they went to an advertisers’ Web site after viewing their Super Bowl Ad.