“Once upon a time” ShoeBuy partnered with Cinderella

A shoe that once brought together Cinderella and Prince Charming has inspired a merchandizing fairy tale. ShoeBuy announced today its limited-time-only, exclusive collection "Once Upon a Time," inspired by Tony Award-winning musical Rodger and Hamerstein’s Cinderella.

The collection, now live at shoebuy.com/info/onceuponatime features primarily special occasion footwear styles for women, men and children, along with jewelry – all inspired by the show's most memorable characters. The items were selected by the Fairy Godmother, Judy Kaye, who should certainly know them best. Brands include BCBG Max Azria, Benjamin London, Florsheim, Stride Rite, Nina and more.

"I loved having the opportunity to team up with ShoeBuy to bring the musical to life through enchanting styles," said Kaye. "ShoeBuy's wide selection allowed me to curate a collection of shoes and jewelry that is representative of the show and easy for consumers to incorporate into their personal wardrobes. We're excited to offer this unique opportunity for any fan to channel their inner Ella or Prince Topher."

With its fresh take on the beloved tale of a young woman transformed from chambermaid to princess, the current production of Cinderella on Broadway, starring Keke Palmer and Sherri Shepherd, and now on tour across America combines the story's classic elements – glass slippers, a pumpkin, a beautiful ball and more – with some surprise twists.

Shoppers of the collection are invited to look for the exclusive code to receive up to 35% off tickets to experience the Broadway production of Rodgers and Hamerstein's Cinderella.