Omni-channel exec makes unlikely career move

After helping brands such as Michael Kors, Coach, J Crew and Victoria’s Secret develop and execute digital strategies, Ian Cohen has joined the nation’s largest rent-to-own company as vp of omnichannel.

Rent-A-Center, operator of nearly 3,200 stores, named Cohen to the omnichannel role where he will work cross functionally to create a seamless approach to the shopper experience across a variety of channels. His responsibilities include the design, development, and implementation of a digital-commerce solution that ensures customer demands are met, according to the company. He will report to Joel Mussat, the company’s EVP and chief omnichannel officer.

Cohen most recently served as a principal with CapGemini and prior to that he was with Deloitte Consulting and IBM Business consulting. In those roles, Rent-A-Center said Cohen developed and executed omnichannel strategies for notable brands such as Michael Kors, Coach, Kellogg, J Crew, Victoria’s Secret, Disney, American Express, AT&T Wireless, The New York Times, Sprint and Verizon Wireless.

“Ian brings a wealth of knowledge to a key role,” said Mussat. “His expertise is certain to pay dividends as we strive to better meet the demands of today’s consumers.”