OfficeMax gives 'Power to the Penny' for BTS

NAPERVILLE, Ill. OfficeMax has announced the rollout of a special price promotion campaign to make back-to-school shopping more affordable. Throughout the back-to-school season, OfficeMax will feature a special "penny offer" that varies from a single-priced item for one cent, to bundle offers that include a special one-cent item with the purchase of one or more regularly-priced products.

In addition, the retailer is lowering the price on more than 100 popular back-to-school supplies, including three-to-five-subject notebooks, pencils and pocket portfolios.

"With the school year approaching, we understand the difficulty parents and teachers face in just providing basic supplies for each child," said Ryan Vero, evp and chief merchandising officer at OfficeMax. "Our 'Power to the Penny' promotion and aggressive pricing allows us to give parents a break from rising prices, while ensuring that their children are well stocked with essential supplies as they get ready for a new school year."