OfficeMax expands private furniture line
NAPERVILLE, Ill. OfficeMax announced that it is expanding desk and workspace selections under its Brenton Studio and Eastleigh private office furniture brands.
OfficeMax recently added three new collections – Zentra, Merido and Evanti Collections - under the Brenton Studio brand that also includes the Trulux, Britara and Trovato Office-In-A-Box collections first introduced in June 2009. The Easleigh brand now includes the Charlotte Lane and The Lighthouse writing desks.
"Our customers are seeking more stylish, creative home and office furniture options that align with their personality. As a result, OfficeMax has developed the new private brands Brenton Studio and Eastleigh that offer design and product quality our customers desire at a compelling price point," said Ryan Vero, EVP and chief merchandising officer for OfficeMax. "In 2010, we plan to continue to seek innovative opportunities to offer new private brands that meet our customers' evolving needs and help them do their best work."