Office supplies giant names marketing chief

Staples has added a new marketing leader to its executive team.



Michelle Bottomley has been appointed chief marketing officer. In this role, she will be responsible for marketing across Staples, and helping to promote the company’s focus on its North American Delivery business. She will report to Staples’ CEO and president Shira Goodman.



Bottomley replaces former chief marketer Frank Bifulco, who announced his retirement this year. Bifulco spent the last three years leading Staples’ marketing organization, and helping to launch the recent “It’s Pro Time” campaign.



Prior to joining Staples, Bottomley was global chief marketing and sales officer at the human capital firm Mercer, where she helped significantly grow revenue through world-class branding, demand generation and data-driven digital experiences that integrated marketing and sales. Earlier in her career, she was chief marketing officer for Barclaycard, one of the top five global credit card companies.



She also spent 10 years at Ogilvy & Mather. During this tenure, she con-tributed to the significant growth of Ogilvy’s consulting organization, and later became COO of Ogilvy’s flagship office in New York.