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Office Depot re-ups agreement with DemandTec for optimized merchandising


San Carlos, Calif. On-demand optimization solution-provider DemandTec said Tuesday that Office Depot has renewed its subscription to DemandTec's Lifecycle Price OptimizationT solution.

"Our long-standing relationship with DemandTec is driven by our desire to enhance our customers' shopping experience by delivering merchandising programs that drive increased store traffic and maximize each store or Web site visit,” said Steve Mahurin, executive VP merchandising, Office Depot.

“Using DemandTec's solutions, we are able to present a consistent customer experience, for both our in-store and Web site customers. Going forward, DemandTec's nextGEN solutions will help us further enrich our customer understanding and related marketing and merchandising," he added.

Office Depot has been utilizing DemandTec's Everyday Price Optimization and Everyday Price Management software services.

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