O Alliance recruits circular retail exec

Former Delia’s and J. Crew executive Walter Killough has joined consulting firm O Alliance as managing director.



The O Alliance is a new consulting firm positioned to help retailers pursue the concept of circular commerce. In his new role, Killough will be responsible for business development, strategic partnerships and overall day-to-day management of the company. Killough spent 10 years with junior’s retailer Delia’s and most recently served as CEO. Prior to that he served as COO of J. Crew Group.



“Walter is a proven strategic leader for both private and public companies, with a diverse marketing, operating, and financial background in omnichannel retailing,” said Andrea Weiss, founder of The O Alliance. “We are very pleased to welcome him on board as we continue to develop high-level business strategy and tactical execution plans for companies at various stages of growth.”



The O Alliance bills itself as a new consulting model that leverages a network of transformational practitioners with expertise in all of the critical areas that will unlock value and empower a retailer - digital/technology, operations, change management, marketing and talent. The goal is to align a retailer’s organizational practices with today’s digitally savvy consumer to deliver the concept of circular commerce - The O Alliance’s term for its holistic approach to delivering customer focused strategies and solutions.



“I am excited to join The O Alliance, and look forward to leveraging my deep understanding of complex multi-channel businesses to help companies improve profitability and deliver a circular shopping experience,” Killough said.