NRF’s Diamond History

The annual NRF Convention & EXPO has a strong history, and while the show’s early concept has evolved over the last century, its message remains the same: to bring together industry decision makers who want to find ways to drive their business.



Some attendees often question why NRF is held in New York City during January, when the weather can be downright brutal. But the reason is easy.



“In NRF’s early days, CEOs, merchandisers and buyers were finished with the holiday season, and came to the fashion capital in January to get a perspective on what to carry for their spring line,” explained David Hogan, CIO for the National Retail Federation, Washington, D.C. “While the show’s draw for New York City’s fashion market shopping may not be what it once was, NRF attendees still come to shop -- now it is for technology.”



During the past 20 years, technology has earned a strong position within the convention as it has evolved beyond a mere business component into a business enabler -- one that reflects how the industry and the consumer are changing.



NRF plans to highlight the metamorphosis of the show during a closing session, “The Future is BIG, the Future is NOW!” on Jan. 12. Moderated by Macy’s CEO Terry Lundgren the session will take a nostalgic look back to see how far the industry has come, and what awaits it on the horizon.