NPD debuts Wal-Mart consumer tracking service

BENTONVILLE, Ark. The NPD Group has launched a new customized Consumer Tracking Service for Wal-Mart and Sam’s Club. The service is a collaborative effort between Wal-Mart and Sam’s Club for vendors doing business with the retailers.

According to NPD, the service will offer Wal-Mart, Sam’s Club, and their vendor partners an extensive cross-category view of what’s happening across all consumer segments of the marketplace and all consumer demographics. Additionally, it will give Wal-Mart’s and Sam’s Club’s selected suppliers access to the only consumer data that reflects Wal-Mart’s department structure and geographies, as well as the Wal-Mart consumer segments.

“Winning with the brand aspirational consumer is critical for Wal-Mart,” said Paul Cantrell, Wal-Mart Global team leader for The NPD Group. “We are pleased to be introducing this new service that can help Wal-Mart and their category advisors work together to achieve this objective. We truly believe that this will go a long way to establishing a common language for collaboration between Wal-Mart and its select vendors.”