Nintendo of America appoints new evps

REDMOND, Wash. Nintendo of America has hired two new evps. Cammie Dunaway will serve as the company's new evp of sales and marketing, while Shigeyuki Takahashi will serve as evp of special assignment. Dunaway will report to Reggie Fils-Aime, Nintendo of America's president and coo, while Takahashi will report to Tatsumi Kimishima, Nintendo of America's chairman and ceo.

 Effective Nov. 5, Dunaway will be responsible for all sales and marketing activities for Nintendo in the United States, Canada and Latin America, filling the position vacated when Fils-Aime was promoted to his current positions in May 2006.

Dunaway has more than 20 years of marketing and sales experience, most recently as chief marketing officer for Yahoo!, where she was responsible for leading Yahoo!'s worldwide branding efforts and driving the company's product-marketing initiatives.  

Effective Nov. 1, Takahashi will conduct special research activities and provide perspective to the sales and marketing department using his accumulated knowledge. He also will support Kimishima regarding Nintendo's future business expansion plans. Takahashi joined Nintendo in 2006 and most recently served as the president of Nintendo Research, where he was in charge of exploring and conducting research activities for Nintendo's future business expansion in North America.