Nike Foundation joins Buffetts to invest in girls

NEW YORK The Nike Foundation and Peter and Jennifer Buffett, co-chairs of the NoVo Foundation, announced an innovative collaboration to invest in “the girl effect”: the ability of adolescent girls in developing countries to bring unprecedented social and economic change to their families, communities and countries.

“If there’s a time to act in the fight against poverty, it’s when a girl stands at the crossroads of adolescence – yet today less than half a cent of every dollar spent on international assistance programs is invested directly in girls. We believe the girl effect deserves more attention,” said Maria Eitel, president of the Nike Foundation. “We are extremely excited that Peter and Jennifer Buffett recognize the potential of the girl effect and have chosen to collaborate with us to invest in girls, identify and scale best practices and champion the global girl effect.”