Nike designs shoe for Native Americans

BEAVERTON , Ore. Nike has introduced a new athletic performance shoe designed specifically for Native Americans. According to the company, the Nike Air Native N7 is the result of nearly two years of collaborative research, development and fit testing in partnership with the Native American community.

According to Nike, the Nike Air Native N& is the first of its kind designed specifically to address the fit and width requirements of the Native American foot. The shoe is constructed from the inside out to ensure significantly improved comfort and fit. This approach results in reduced seams and layering, while the use of performance foams at key points provides additional cushioning in specific areas of the shoe. In combination these elements help to improve overall fit and help wearers to avoid foot irritations caused by ill-fitting footwear.

Profits from the sale of the shoe will go toward "Let Me Play" programs on Native American lands that leverage sport to promote an active and healthy lifestyle.

"Nike is aware of the growing health issues facing Native Americans," explained Sam McCracken, manager of Nike's Native American Business program. "Through the Nike Air Native N7 we are stepping up our commitment to use our voice on a local, regional and national level to elevate the issue of Native American health and wellness. We believe physical activity can and should be a fundamental part of the health and wellness of all Native Americans."

The Nike Air Native N7 is a Nike+ enabled fitness shoe designed for a range of sports and activities. The Nike Air Native N7 will only be available through Nike's Native Business Program as an additional way for Native American communities to provide Nike product incentives at preferential prices to their members through health promotion and disease prevention programs.