Nielsen suspends in-store marketing service

BATAVIA, Ohio Citing the economy, Nielsen has decided to suspend its PRISM service, which was designed to measure the effectiveness of in-store marketing.

According to reports, Nielson said in a statement, that although there was a great deal of support for the service, most of its clients were unable to fund the syndicated program.

Perhaps the biggest blow to the PRISM service came more than a month ago, when Walmart said it would not participate in the national rollout of the program.