Nielsen extends agreement with Walgreens

PHOENIX Nielsen has renewed its agreement with Walgreens through 2013, strengthening the companies’ existing relationship and establishing Nielsen as Walgreens’ preferred marketing information provider.

Under the contract, Nielsen will provide Walgreens with category management, business planning and merchandising services. Nielsen will also provide Walgreens with a broad range of consumer data and insights, as well as Nielsen Answers Retail Edition, the first edition of Nielsen’s innovative custom analytics platform designed for retailers.

“Nielsen has been a strong partner in developing the insights that allow us to tailor the right mix of merchandise to appeal to our broad, coast-to-coast customer base,” said Walgreens vp of purchasing David Van Howe. “Today we are testing more products and services than at any point in our 107-year history. Access to consumer data at the local market level will be critical as we continue to seek new ways to attract customers with the most convenient access to everyday solutions.”