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Nielsen 'Answers' Edition Launched for Retailers


Nielsen Answers delivers a collection of powerful applications in a business-process-oriented framework. The intuitive design and embedded analytics empower users to gain insights, share information, and take action to drive profitable growth.

The new Retail Edition brings the Nielsen Answers solution to retailers by leveraging Nielsen's proven analysis techniques, rich content, and patent-pending technology to help retail companies simplify the process of gaining insights to meet key business challenges such as:

• determining the right assortment of merchandise to carry • measuring store level, competitive and market performance • post-promotion assessment • competitive market pricing

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