NFL ref named chair of SnowSports Industries

McLEAN, Va. SnowSports Industries America has appointed Mike Carey to its chairman of the board position. Additionally the association named two seasoned veterans from the snow sports industry to director positions to fill vacancies until the next election.

Carey, who previously served as first vice chair, will take the role as chairman effective immediately. Carey was appointed chairman after the resignation of incumbent James Curleigh, who has left the snow sports industry to pursue other interests. He has owned Seirus Innovative Accessories since 1979 and is credited with inventing five of eight of the company’s patented products. In his off-time, Carey can also been seen donning black and white stripes in his role as a referee for the NFL.

SIA also welcomes new directors Jake Jacobs, president and ceo of Spyder, and Mike Adams, general manager of Atomic USA. Both will serve one-year terms on the board.

Jacobs started with Spyder as production manager. He then moved to Hong Kong to set up Spyder’s quality control office while managing production and development in eleven Southeast Asian factories. He took a four-year hiatus from the company to work for Nike. Since rejoining the company in January of 1995, he has served as Spyder’s director of merchandising, vp of merchandising, senior vp of product, and president/coo. 

Mike Adams was named general manager of Atomic USA in April 2007 and recently relocated the company from Amherst, N. H. to Ogden, Utah. Prior to that, Adams had spent 11 years with Salomon North America most recently as the senior vp and director of hardgoods in Portland, Ore. Additionally Mike’s career in the winter sports business includes an 11-year stretch at Elan Monark in Burlington, Vt. where he was president from 1992 until 1996.