NexCen Brands opens R&D facility

Atlanta Franchise management company NexCen Brands said Thursday that it will open a research and development facility for its quick-service restaurant division.

The building, located at NexCen’s manufacturing site in Atlanta, will be used to develop new products across the company’s five franchised QSR brands: Great American Cookies, MaggieMoo's, Marble Slab Creamery, Pretzelmaker and Pretzel Time. The new 1,200-sq.-ft. facility features a test kitchen and technology needed to produce new ice cream, cookies and pretzels products for each of its QSR franchised brands.

“This facility expands our research and development capabilities for our QSR businesses and provides us with opportunities to further support our franchisees,” said Chris Dull, president of NexCen franchise management.