New Treats, Familiar Names

Getting the consumer’s attention has often made licensing a way to go for new products, but the combinations today, if inspired from a flavor point of view, sometimes cross what were once distinct lines between food service and retailing.

Still, when the results are as tasty as what came out of a partnership between Jelly Belly and Cold Stone Creamery, who cares? Jelly Belly is launching a line of its signature candies based on Cold Stone’s signature ice cream flavors (pictured).

In the meantime, a new line of candies is coming out under the name Starbucks Chocolate. The new line of artisan chocolates, inspired by Starbucks coffee, tea and coffee-house flavors, is making its debut and giving retail shoppers a new excuse to try a whole new treat experience.