New service delivers product reviews to mobile devices

AUSTIN, Texas Bazaarvoice, producer of social commerce applications, has introduced MobileVoice, a new service that delivers authentic product reviews directly to shoppers’ phones in the store or mall.

With MobileVoice, Bazaarvoice clients can now easily provide reviews to mobile users in order to help shoppers narrow their choices and buy the right product. Shoppers can easily browse reviews by category or look up a specific keyword or SKU to immediately access the opinions of their peers, adding value to the in-store experience and building confidence in purchase decisions.

“Reviews have become a core part of the shopping experience – Nielsen reports that 8 out of 10 shoppers read product reviews this holiday season, and we served over 1.2 billion review impressions over the course of Thanksgiving week,” said Brett Hurt, founder and CEO of Bazaarvoice. “Now, with MobileVoice, shoppers don’t need to research online before their shopping trip. Instead, they can access reviews in real-time, in the store, to make sense of their choices and ensure a considered and careful purchase.”