New leadership at Haier
NEW YORK Haier America has promoted Michael Jemal, president and CEO to chairman of the board for Haier America and has promoted Shariff Kan to president of the newly created White Goods Group of Haier America.
Jemal will lead the strategic planning of Haier America’s expansion and assist in Haier’s globalization efforts.
Kan will take over day-to-day leadership of Haier America and focus on the continued growth of the brand in North and South America.
Jemal founded Haier America in 1999. Under his leadership, Haier America expanded in the United States, Canada and into South America through strategic channel partners, and successfully gained significant market shares across various product categories in Major Appliances and Consumer Electronics. He also oversaw Haier’s marketing and brand development efforts and the construction and operation of the $40 million Industrial Park in Camden, South Carolina, the first production plant ever built in the United States for a Chinese company.