New integration connects merchants to Amazon Marketplace

Online sellers have another way to join the Amazon Marketplace.



Shopify, a cloud-based multichannel commerce platform, developed an integration that enables its merchants selling in U.S. dollars to add the Amazon sales channel to their Shopify account. The new service also enables Shopify store owners to manage their product catalog for their e-commerce website, retail store, Amazon store, and other sales channels all in one place.



This is the provider’s first integration with an online marketplace.



“With an estimated 40% of Shopify merchants already selling in online marketplaces, Shopify has further simplified the processes to gain entry into Amazon,” said Brandon Chu, director of product at Shopify. “Our work with Amazon is an important step in strengthening our robust multi¬channel commerce strategy, and the ability for our merchants to sell anywhere their customers buy.”