New home furnishings concept to open

New York Linens & More for Less, a new retail format, is set to debut its first store on July 23 in Warren, Ohio, according to the Dayton Business Journal.

Fred Mershad, the former CEO of Elder-Beerman Stores Co., will serve as the company’s CEO. Mershad said the company will open six stores by yearend including a 30,000-sq.-ft. location inside the Dayton Mall, which will open on Sept. 23.

Linens & More for Less will specialize in kitchen, bedroom and bathroom merchandise. The retailer, which is based in Brookfield, Ohio, plans to expand in 2011 and open as many as 15 stores in larger markets, including Columbus and Indianapolis.