New Gap campaign redefines classics

SAN FRANCISCO Gap today announced the launch of a new advertising campaign called "Classics Redefined." The campaign will feature a series of potraits of celebrities, including John Mayer, Sarah Silverman and Forest Whitaker, photographed by Annie Leibovitz, and will debut this August.

"Fashion portraiture is a subject near and dear to Gap. Our advertising has always put the individual ahead of the clothes," said Don Fisher, founder of Gap. "Whether it's a celebrity, a writer, a performing artist or a model, the person is always the art, the clothes the frame that sets them off. A photo is a way to capture that moment so it doesn't pass. And a compelling portrait is a way to make sure it lives on forever."

"Classics Redefined" is comprised of a series of twelve emotionally arresting black and white portraits. Each portrait is numbered to highlight twelve of the wardrobe essentials Gap redefined this fall.