New devices dash to join Amazon replenishment

Eleven new brands are heeding the call from Amazon.com to join the Amazon Dash Replenishment Service (DRS) program.



General Electric, Samsung, August, Gmate, Oster, Obe, Petnet, CleverPet, Sutro, Thync, and Sealed Air are now offering devices enabled with DRS.



DRS enables connected devices that measure consumable usage to automatically order physical goods from Amazon when supplies are running low, DRS is the same reordering service that supports the Amazon Dash Button.



With Dash Button, customers can reorder frequently used products with the press of a button. DRS-connected devices can reorder products automatically when supplies run low. DRS works with connected devices that measure consumable usage, using infrared sensors, scales, or other mechanisms, to determine when to trigger an order through Dash Replenishment Service APIs. Amazon provides authentication and payment systems, customer service, and its fulfillment network.



For example, Obe’s Pro Bowl weighs the amount of food consumed by a pet and subtracts that amount from the in-home inventory balance. When supply runs low, Obe’s Pro Bowl uses the Dash Replenishment Service to automatically place the order for the pre-selected pet food on behalf of the customer.



"We are excited to introduce 11 new device makers to the Dash Replenishment Service program," said Peter Larsen, VP, Amazon Devices. "Dash Replenishment Service adds convenience and ease for both customers and device makers alike. Customers don't have to do anything, they can simply rely on the connected device to automatically reorder the consumables that keep their homes running smoothly. For device makers, DRS makes it easy to add re-ordering functionality to their devices to deliver a helpful and differentiated experience for customers.”