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Netflix, Lead E-Retailers in Customer Satisfaction


Ann Arbor, Mich., Netflix and do the best job satisfying their site visitors, according to the ForeSee Results Top 100 Online Retail Satisfaction Index released Friday. As a category, retailers selling books, CDs, and DVDs tend to score best overall, while the categories of apparel & accessory retailers and computer/electronics retailers generally perform below average. and lead the way with a high satisfaction score of 85, considered superior on a 100-point scale. Other customer favorites include (83), Barnes & Noble’s website, (82), (81), (79) and (79).

The lowest scorers with the most opportunity for improvement include and, each with a score of 67. Home (69), (70), and (71). (73) topped the high-end retailer category, while and (both 76) dominated department store retailers. scored (75) while and trail with a score of 72.

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