Netflix appoints Holmes vp of business development

LOS GATOS, Calif. Netflix has appointed Bill Holmes vp of business development. Holmes will be responsible for working with the company's growing list of CE partners to embed software into devices that instantly stream content from Netflix. He will report to ceo Reed Hastings.

"Bill will lead the ever-increasing effort by Netflix to develop more partnerships with consumer electronics companies as we enter the era of Web-on-TV," said Hastings.

Prior to joining Netflix, Holmes served as vp of business development and strategic marketing at DivX, a digital media company that creates, distributes and licenses digital video technologies. Holmes joined DivX in 2003 as vp of consumer electronics. Prior to joining DivX, Holmes served as executive director of product development for Digital Entertainment Solutions in Hollywood and prior to that worked at Yotta Yotta.

"I joined Netflix to help the company extend its reach to consumer electronics partners," said Holmes. "The combination of its strong brand, growing subscriber base and attractive content library provides clear value and strong differentiation to CE companies that embed Netflix software into their devices to instantly stream movies."