Neiman Marcus to invest $100 million in omnichannel project
New York -- Luxury department store retailer Neiman Marcus Group plans to invest in a $100 million project designed to drive sales across all its retail channels: physical stores, mobile and online, the Dallas Business Journal reported.
The report, which cited a filing with the Securities and Exchange Commission, described the project as a multi-year initiative to develop a merchandising platform across all brands and channels.
The development of the platform is expected to begin during fiscal 2014. It is targeted for implementation in fiscal 2016.