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Needle taps eBay exec as SVP, chief marketing officer


Amy Heidersbach, who has spent the last four years at eBay overseeing various marketing efforts, including Pay Pal, has joined customer experience management company Needle as SVP, chief marketing officer.

Heidersbach led PayPal’s $12.5 billion enterprise and retail solutions unit while at eBay and also was also on the executive team that founded X.commerce, the online auction house’s ecommerce platform division. Heidersbach brought X.commerce together with ecommerce platform Magento after it was acquired by eBay in 2011.

As she moves over to Needle, Heidersbach is excited about the potential that the advocate-assisted commerce company can provide.

“The company has built something truly special and original in its advocate platform,” she said. “Needle’s customers are seeing incremental, measurable results, and consumers are responding positively to the unique experience powered by Needle. And now, they are making a significant investment in growth. I’m up to this exciting challenge, and am thrilled to be part of the team.”

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