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Nautilus announces new appointments


VANCOUVER, Wash. Nautilus has announced four new appointments as part of a restructuring plan directed by Bob Falcone, the company's recently appointed president and ceo.

"Our restructuring requires the hiring and alignment of new talent with relevant expertise along with leveraging the excellent talent base that already resides in the company," said Falcone. "We strongly believe that a matrix style of organization with a new emphasis on product lifecycle profitability will position us well for global growth while improving upon execution and results from our business plans."

James Heidenreich joins the company Dec. 3 as senior vp of global marketing and chief marketing officer, reporting to Falcone.  He brings more than 15 years of brand marketing experience. Since 2004, he was vp of marketing for Riddell Sports Group.  Prior to that, he was group vp of marketing for Experimental and Applied Sciences (EAS).

The company also appointed Aaron Brotherton as director of direct response TV and Creative Development, beginning Dec. 10 and reporting to Heidenreich.  Brotherton was vp of creative development for Razor & Tie Entertainment in New York, where he developed direct response creative for a string of Billboard-topping videos and CDs. 

Caroline Howe has been appointed senior vp, general manager and begins Dec. 3. She joins from the Portland office of Irvine, Calif.-based American Sporting Goods Corp. where she led the reinvention of Ryka, a 20-year-old women's footwear and apparel brand.

Kenneth Fish begins his role as senior vp, general manager Dec. 3.  He currently serves as vp of global finance. While at Nautilus, he has reorganized the accounting function following an ERP system conversion, oversaw continuous improvement, and directed the pending acquisition of Xiamen-based Land America, the company's largest contract manufacturer. 

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