Via named ceo of Payless

TOPEKA, Kan. Collective Brands that it has named LuAnn Via as president and ceo of Payless ShoeSource, reporting to Matthew Rubel, chairman and ceo of Collective Brands.

Most recently, since June 2007, Via served as group divisional president of Charming Shoppes' Lane Bryant and Cacique chains. Just prior, from January 2006 to June 2007, she served as president of Charming Shoppes' Catherine Stores.