Mr. Men and Little Miss jump from print to product

MALIBU, Calif. JAKKS Pacific, Inc. announced today that it plans to develop and market a line of consumer products based on Chorion Silver Lining's classic publishing brand, Mr. Men and Little Miss.

Merchandise will include collectible vinyl figures, room decor, make-your-own jewelry kits, electronics' accessories and many other products based on the iconic characters. The product lines will target the tween audience and are set to launch nationwide in 2008.

"The Mr. Men and Little Miss property has been growing in popularity, especially among the tween and teen audience, with the characters having gained a following with the trendsetters of the fashion world," said Jennifer Richmond, senior vp of licensing & media for JAKKS Pacific, Inc. "Fans of the loveable Mr. Men and Little Miss characters can look forward to vibrant themed room decor sets, 4-inch vinyl collectible figures, cell phone charms, mp3 cases and more with our new line."

"This agreement furthers Chorion's plan to provide a diverse selection of quality branded merchandise to Mr. Men and Little Miss fans of all ages," said Pamela Ferris-Muller, U.S. vp of licensing for Chorion Silver Lining. "The relatable characters are a perfect fit for the expanding tween and teen market."