Morrow joins Blockbuster as cio

DALLAS Blockbuster Inc. today announced that Keith Morrow has been named chief information officer for the company.

Morrow joins Blockbuster from 7-Eleven, where he most recently served as cio and senior vp of information systems, in charge of the company's North American information technology activities.

Prior to his tenure with 7-Eleven, Morrow held senior management positions with Associates First Capital Corp. (now CitiFinancial) and ADP, one of the nation's largest human resources and payroll services companies.