More to Nov. than food
Target’s strongest same-store sales in November may have been in the food category, but a 5.5% increase isn’t achieved without contributions from other areas. Healthcare and beauty increased in the mid- to upper-single digits and comparable-store sales in apparel increased in the high single-digit range and were strong across all categories, with particular strength in shoes and men’s apparel. Comparable-store sales in hardlines increased in the low single-digit range, with the strongest performance in electronics and toys, and the softest performance in music, movies and books. The other area of weakness was the home category, which experienced a slight decline overall.