More newness in apparel

It can be hard sometimes to tell what the folks at Target are talking about when it comes to verbal descriptions of new apparel offerings. For example, the new spring collection of the Mossimo brand, which has arrived in stores, is characterized as, “personifying the effortless West Coast look with contemporary silhouettes.”

Not sure what exactly that means, but the bottom line for shoppers is ever since Target teamed up with Giannulli Mossimo the designer’s creations have helped the company stay on trend with affordable fashions that enable the company to deliver on expect more, pay less.

“The Mossimo spring collection offers a great fashion assortment at a fantastic price,” said Target svp Trish Adams. “Giannulli fuses his West Coast design perspective with on-trend styles, while outfitting the entire family.”